Technical Partnership
Terraforming, vibe coding, context windows, tokens, CMS, CDN, API, PII, please help? Tool brings a listening ear and operational-know how to get you out of the weeds and into the green. Tool is a flexible, CTO-in-a-box that scales with the size of your business. Need a Meta ad-generation pipeline built around your brand's art direction? Done. Need someone to explain what a Meta ad-generation pipeline is, in plain English (or Spanish)? Done. Technical know-how delivered humanely, by humans.
Developing ad generation pipelines, media standardization guidelines and a pervasive sense of calm for a beloved underwear company.
The initial ask: re-invigorate ARQ's Meta ad-platform after a year of dormancy. Unable to dedicate sufficient time to prepare media for placement, ARQ tasked Tool to automate ad generation. From template development to image quantization algorithms, Tool delivered an automation suite so good it was rumored to make Weiden & Kennedy execs cry.
Developing an aspirational home for women's lacrosse development and effective tools to make it last.
As former all-American lacrosse star Carter Toohers would know, champions are built in the offseason. Carter and her team tasked Tool to formalize a brand system and tech stack around their already lucrative, yet informal training program. A memorable visual identity system to low-fee payment API implementation, Tool illuminated the path of sustainable growth for Experiment Lacrosse.